Sun PR on Blogging

My buddy Noel talks PR and blogs — Survival of the Publicists — in Naked Conversations, a book by Shel Israel and Robert Scoble:

Noel Hartzell, at Sun Microsystems says cultures will determine which PR teams will evolve and which will not. “Our PR team is thinking about how to use technology and culture as a corporate weapon and blogging does both.” He said the Sun communications team sees itself as information gatherers, analyzers and counselors directed their energies toward a series of communities. “A bad way to do PR for them is to blast press releases every Thursday. We help feed the right information into the right channels. What could be better for a PR organization than blogs,” he said

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One thought on “Sun PR on Blogging

  1. William … I’m not sure what you mean by the “PR ploy” bit. Also, I don’t like the war language either (and I always tell people internally that), but good hard competition is healthy. I’m an extremely competitive person, and I don’t see any other way to survive in Silicon Valley. Do you?

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