This headline caught my eye today — Blogging Is Not Fundamental. Its a long, buzzword-filled piece about traditional marketing from Robert Manning, who is the director of interactive communications at UPS (although I didn’t see much “interacting” in Mr. Manning’s marketing). Anyway, Manning assures us he loves blogs for their authentic voices, but he then hits us with this:
Signal to noise ratio? Yah, right. Like the marketing industry has any credibility in the signal to noise category. My goodness. But Manning trips over a couple of elements that are really fundamental to blogging and make blogging fun — niche, special interest, personal journals, diatribes. Sorry if we’re getting in your way, Robert. We’ll try and be quiet.