McNealy on Participation

Check out this Q&A with Scott in ZDNet — McNealy: Sun is set to ‘participate’. I think it’s a pretty good piece. To me this is the most telling sentence in the article:

“So nobody knows our story. We’ve got to do it directly and on our own.”

To me that’s direct engagement with customers — people who buy things — and developers — people who build things. No filters.

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