Chris Anderson has a nice piece here on executive and business blogs — Business blogging != executive blogging. I like this part best:
Yes. Exactly. I’ve seen this rather directly on the OpenSolaris project. No question. But I’d go even further because the “customers outside the company who use those products or care about that project” are now also many times directly involved in the production of the product or the running of the project. Really interesting change in relationship going on here. When I look at the developers joining the OpenSolaris project, many are from Sun’s biggest customers and ISVs and partners. So, Sun customers are not only following the OpenSolaris engineering blogs to learn about the code and develop relationships with the Sun engineers and other community members, they are also participating in the project itself. So, over time we’ll be selling systems that our customers are helping to make. Ultimately, that’s probably the best customer service out there if we can get this right. Last week, I briefed the staff running Sun’s Executive Briefing Center (EBC) about OpenSolaris. Sun’s a big company, so there’s a lot of internal education going on about OpenSolaris. Anyway, this is exactly what I told the EBC staff — that the customers they are briefing right now about Solaris are also right now directly participating on OpenSolaris. Really wild. You simply can’t get closer to your customers, can you?
One more thing … I really loved this part of Chris’s blog, too:
Perfect. I couldn’t let that one pass.