I haven’t read Smart Mobs yet, but I really do have to pick it up. Maybe this weekend. There are several little book stores within walking distance of my apartment that I’m sure will have it. Anyway, I liked this little piece here — “Smart Mobs” Author To Corporations: Join Consumer Conversations — that has some items about companies controlling brands and such. I wouldn’t want to be a control freak in this era of mobs with brains, that’s for sure. The control types are still among us, but they are becoming more and more marginalized. It seems the more they control the more they lose. For a growing number of people, though, the opposite is also true — the more they let go and contribute the more they gain.