Open Source Marketing

I love Christopher Mahan’s comments about open source marketing. Really excellent. For me, his first sentence sums it perfectly — “It’s not about bringing the consumer to the product, it’s about making the product the customer has dreamed of longingly for years.” There may not be any need to go any further than that, but you should. Check out his comments on word of mouth, the underground, and where the real marketing of open source happens.