CEO Bloggers

Shel Israel clarifies his comments about CEO bloggers — CEO’s & Blogging — 2nd Try. Ok, so he expands on some of his ideas due to the reaction of some bloggers. Personally, I didn’t have any problem with his first post — Maybe Your CEO Shouldn’t Blog. Shel’s right, and he makes some good points in both blogs. The reaction was a bit of an overreaction. Typical in this age of loud conversations.

Many times bloggers feel that everyone should blog. I used to feel that way, too. And I’m quite embarrassed about it now. My views on blogging have changed a lot in the last two years. I don’t really evangelize blogging anymore. If someone would like to hear about blogging, I’m happy to tell them about my experiences and help them if they want. But I’ve dumped my holy water. No more evangelism. It’s obnoxious.

If your CEO wants to blog, fine. But should your CEO blog just because many people in his/her organization are blogging? Of course not. Does the lack of blogging make that CEO any less open or transparent (or any of the other too-cool words that describe the latest marketing craze known as “Web 2.0”)? I don’t think so. Some of the most credible people I know don’t blog and have no intention of blogging. And some of the most closed minded people I know are bloggers and are anything but transparent. Sounds like normal human behavior to me, and blogging hasn’t changed it at all.

I think some bloggers are taking themselves too seriously. Don’t you?

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2 thoughts on “CEO Bloggers

  1. I think some bloggers are taking themselves too seriously

    Of course. But it’s mostly harmless.As for CEO blogging, I’ve been reading Good To Great, and I’ve been impressed by the correlation between CEO modesty and corporate success. And since many investors have read it, I have to believe that their expectations about companies will influenced by their perception of the CEO. Historically, charismatic, larger-than-life CEOs were admired, but Good To Great may change that 180 degrees.

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